文档介绍：Web Systems Design andOnline Consumer Behavior ***@Team LiB
Table Of Contents
1. Table of Contents 7
2. BackCover 8
3. Web Systems Design and Online Consumer Behavior 9
4. Preface 17
5. Section I: Consumer Behavior in Web-merce 21
Chapter I: e-Search: AConceptual Framework of Online Consumer Behavior 22
Introduction 22
Literature Review 24
Conceptual Framework of Online Search Behavior 29
Implication and Conclusion 33
References 34
Chapter II: Information Searchon the : A Causal Model 39
Introduction 39
Information Search Behavior 40
Information Search on the 42
A Causal Model of Information Search on the 43
Summary 51
Implications for Future Research 52
References 52
Chapter III: Two Models ofOnline Patronage: Why Do Consumers Shop on the ? 61
Introduction 61
Conceptual Framework 67
Implications and Directions for Future Research 79
Conclusion 81
References 81
Chapter IV: How ConsumersThink About 'Interactive' Aspects of Web Advertising 88
Introduction 88
Background 88
Web Advertising (WA) 89
A Pitfall of Web Advertising Research 91
Interactivity of Web Advertising 91
An Empirical Study 92
Future Trends 103
Conclusion 104
References 105
Chapter V: plaintBehavior in the Online Environment 107
Introduction 108
Integrated Conceptual Model B 109
Online Technology as municationChannel 113
Managerial Implications 115
Concluding Remarks 117
References 118
6. Section II: Web Site Usability and Interface Design 122
Chapter VI: Web Site Qualityand Usability in merce 122
Introduction 123
Literature Review 124
Conceptual Framework 127
Summary and Discussion 132
Conclusion 133
References 134
Chapter VII: Objective plexity and Their Impacts on munication 138
Introduction