创意简报.doc

文档介绍：CREATIVE BRIEF 创意简报
Client(客户):
Brand(品牌):
Date(日期):
Brand Definition(品牌定义):
Marketing Problem Definition (行销问题)
Role And Aim Of Advertising (广告的角色和意图)
Competition scope(竞争范畴)
Target Segment and its current situation (目标对象及其现状)
Impact of advertising you want ( 期望广告对消费者有何影响)
Adverting information and brand proposition(广告信息或品牌主张)
Critical Support (重要支持)
Necessary information (必要事项)
Advertising Tone(广告格调)
Background Information Concerned (相关背景资料)