文档介绍：目录前言.....................................................................................................................................................3一、市场分析.....................................................................................................................................:......................................................................................................................:.......................................................................................................................:...........................................................................................................................4(1)品牌含义:...............................................................................................................4(2)用途:..........................................................................................................................4(4)包装:..........................................................................................................................5(5)味道:..........................................................................................................................5(6)价格:..........................................................................................................................5(7)优势:.......................................................................................................................5(8)劣势:.......................................................................................................................:.......................................................................................................6二、广告策略.....................................................................................................................................:.......................................................................................................:..................................................