文档介绍：VIIVIVIVIIIIIIAnalysisofmacroenvironmentTheproductanalysisswotanalysisPromotionStrategyAdvertisingportfoliostrategyAdvertisingbudgetPerformanceEvaluationoutlineSectionⅠAnalysisofmacroenvironmentAnalysisofmacroenvironmentpositionstatusanalysispoliticalaffairsanalysiseconomybackgroundanalysiscultureatmosphereanalysiscityprogrammingSanyaYalongBayNanhaiGuanyinSectionⅡprehensivebasicseriesCentralHotelseriesfeaturesgourmet…GolfcourseseriesIntegratedtourismseriesRitz-CarltonGolfCourse成功PPT四要素StrengthThreatSWOTWeaknessOpportunitySWOTStrengthWeaknesssimpleandhospitablepeopleofSanya;uniqueethnicminoritycultureandcustoms;firstclassresortfacilities,work;alsoenjoyvisa-ess,Visa,,greatdevelopmentpotential,;establishmentofamodernservice-orienteddevelopmentofgreenmodeclimateconditions,Hawaii,Bali,Phuket,TahitiandotherfamousislandintheworldracingtoreflectSectionⅣPromotionStrategy(A)strategyI:tofocusonbusinesstravelgolfdriving(B)PolicyII:Businessculture,tobuildthefirstinthecountry.(C)StrategyIII:promote"healthwork,beachsportsTour"(D)strategiesIV:jointpromotionswithotherareaMarketingtheme: Sanyaelitegatheredtosharethetopbusinesstrip!