文档介绍：TheTitlesTwoRoutestoInfluence:anizingModel?TheCentralRoutestoInfluence:TheMessageandItsDeliveryPeripheralRoutestoInfluenceTheRoleofReceivers—:,’,theperipheralroute,ischaracterizedbysubtlecuesandcontext,:TheMessageandItsDeliveryFactsandideasareclearlyimportantinchanginganotherperson’sopinionsandperceptions,anized,:thecontentofthemessage,thestructureofthemessage,-1(1)’srealneedsandconcerns,themorehecananticipatetheother’sobjectionsandstructurethepresentationtocounteractthem.(2)FrametheMessageSotheOtherPartywillSay“Yes”Ifyoucangettheotherpartytoagreetosomething—almostanything—-2(3)MaketheMessageNormativePeoplearemotivatedtobehaveconsistentlywiththeirvalues,thatis,theirreligious,social,,ordancebothwithhervaluesandwithsomehighercodeofconduct.(4)Suggestan“AgreementinPrinciple”Principlessoundgood,andmostpeoplemayagreewithwhattheyadvocate,-1(1)One-andTwo-SidedMessagesOnesideapproach:manypeopledealwiththisproblembyignoringargumentandopinionsthatmightsupporttheotherparty’:petitionistomentionanddescribetheopposingpointofview,andthenshowhowandwhyitislessdesirablethanthepresenter’spointofview.(2)epttheirargume