文档介绍：分类号 UDC Y 1218584 密级——湖班j堂大謦硕士学位论文研究生姓名(签名) 二盔!丝指导教师姓名(签名)鳖盛}丕职称熬援申请学位学科名称遮进茎盔堂学科代码 050404 黧二;I:瑚:二学院负责人(签名) g￡玉口l 评阅人姓名互盖掏评蕊盔为自二OO七年月日湖北工业大学硕士学位论文摘要酒的历史和文化一直伴随着人类文明的发展,博大悠久而灿烂。在人们生活的各个方面都有所体现并且影响深远。各国的酒文化在历史长河中不断发展演变, 既有共同之处又各具特色,从酒的酿造到饮酒特点上都有体现。包装设计作为-f-I学科,在我国建立和发展的时间并不长,还有待进一步的学****和创新,酒包装设计更是如此。酒的历史和文化给酒包装设计注入了独特的文化内涵。如何设计酒包装?如何突破创新?如何将酒文化和时代特色结合在酒包装中?这是一个非常必要和值得研究的课题。面对酒产品的国内、国际竞争的日趋激烈,酒的包装设计也面临前所未有的挑战。在借鉴国际时尚的设计元素同时溶入自身的民族文化,将传统和现代完美结合,形成自己独特的设计语言,这才是国酒设计的成功之道. 本人通过对各国酒历史和文化,不同酒类产品特色和消费人群的分析比照, 来研究酒的包装设计特点、设计元素和表现形式,并且最终总结得出中国酒包装设计的发展方向和趋势。关键词:酒,包装设计,文化,设计元素,表现形式,趋势湖北工业大学硕士学位论文 Abstract The liquor history and the culture continuously arc following the human civilization development,great glorious and aspect liveswhich inthe people all has manifests and various countries’liquor culture unceasingly developsin the historicalperpetual flow evolves,both hasthesomething mon and each characteristic,to drinks wine inthe characteristicfirom liquor brewing all tohave manifests. The packing design took adiscipline,establishes in our country with the development time is notcertainly long,but alsowaits forthefurther study and the innovation,the liquor packing design liquor historyand theculture have poured into theunique culturalconnotation fortheliquor packing designs theliquorpacking?How breaks through theinnovation?How liquor cultureand time characteristic union inliquor packing?This is atopic which isextremely eascutialand is worth studying. Facing liquorproduct home,petition isday by day intense, the liquor packing design also faces the unprecedented dissolves into own nationalculture inthemodel intemational fashion design element, thetradition and themodem perfect union,forms theoneself uniquedesign language, now atlast isthecountry liquordesign roadof ESS. Myself through tOthevarious countries’liquor history and theculture,the different wines product characteristic and theexpense crowd’S an