广告策划怎么写.docx

文档介绍：广告策划怎么写篇一:广告策划书模板范文浙江工商大学姓名:XXX 学院:XX学院学号: XXXXXXXX 目录一、二、 1. 2. 3. 4. 5. 三、 1. 2. 3. 4. 四、 1. 2. 3. 4. 5. 6. 7. 五、 1. 2. 3. 执行摘要...................................................................................................................3市场分析...................................................................................................................3营销环境分析...........................................................................................................3消费者分析...............................................................................................................3产品分析...................................................................................................................4竞争分析...................................................................................................................4竞争对手广告分析...................................................................................................5广告策略...................................................................................................................5目标市场...................................................................................................................5产品定位...................................................................................................................6广告表现...................................................................................................................6广告媒介...................................................................................................................6广告实施计划...........................................................................................................6广告目标...................................................................................................................6广告主题...................................................................................................................7广告投放..................................................................................................