文档介绍：ESDistinguishbetweentheconceptsofdata,information,Afterstudyingthischapter,youshouldbeableto1©2007Thomson/South-,Data,andIntelligenceDataFactsorrecordedmeasuresofcertainphenomena(things).InformationDataformatted(structured)©2007Thomson/South- Data,Information,:Whattypesoftrendsexistincustomerpurchases,andarethereregionaldifferences?Whereshouldnewstoresbelocated?3©2007Thomson/South-©2007Thomson/South-,software,data,,store,update,manipulate,analyze,©2007Thomson/South-(DSS)©2007Thomson/South- DecisionSupportSystem7©2007Thomson/South-(cont’d)CustomerRelationshipManagement(CRM)Asystemforbringingtogethermanyimportantpiecesofinformation:Customerprofiles,sales,marketingeffectiveness/responsiveness,plete,dependable,andintegratedvi