文档介绍：(AMA)definesadvertisingas“thenon-municationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”广告是个人或组织通过有偿取得的媒介,向一定的社会群体宣传其产品、服务或观念,并劝说他们购买或采取相应行为的活动。.:ConsumerAdvertising(消费者广告)BusinessAdvertising(企业广告)AccordingtoTargetArea:LocalAdvertising(地方广告)NationalAdvertising(全国广告)InternationalAdvertising(国际广告)AccordingtoMedia:PrintAdvertising(印刷广告)ElectronicAdvertising(电子广告)Out-of-homeAdvertising(户外广告)mercialAdvertising(商业广告)mercialAdvertising(非商业广告)PublicInterestsAdvertising(公益广告).;thiscreatesanawarenessoftheproductandprovidesabasisforconsumerstochoosetheadvertisedproductoverotherproducts..