文档介绍：ss95660ss95660****生物制品有限公司市场营销手册年月日目录第一部分岗位责任体系................................................................................................1第一章组织机构......................................................................................................1第二章***营销部主要岗位职责.........................................................................1第一节营销部经理职责..................................................................................1第二节执行经理职责.....................................................................................2第三节区域经理职责.....................................................................................2第四节计划主管职责......................................................................................3第五节财务主管职责.....................................................................................3第六节市场主管职责.....................................................................................4第七节储运主管职责......................................................................................4第八节客户经理职责.....................................................................................5第九节理货员职责.........................................................................................5第十节前台员职责........................................................................................6第十一节档案员职责......................................................................................6第二部分市场营销管理................................................................................................8第一章市场调研管理................................................................................................8第一节市场调研的目的和意义.........................................................................8第二节市场调研的原则和市调人员素质要求.................................................8第三节市场调研的程序和方法.........................................................................8第四节市场调研管理制度...............................................................................13表1零售店普查一览表................................................