文档介绍：2007年4月
七星摩根广场
Prepared for:
Agenda
Beijing Overview
Macro Economic Conditions
Policy Changes
Beijing Residential Market
北京高档租赁项目
项目概况
产品SWOT分析
产品定位
目标客户定位
销售推广策略
11. 媒体推广策略
Beijing
SECTION 1:
Beijing Overview
Total Land Area
16, sq km / 6,336 sq miles
Beijing City Administrative Districts
8 Inner City Districts
1,368 sq km / 528 sq miles
Dong Cheng
Xi Cheng
Chong Wen
Xuan Wu
Chao Yang
Hai Dian
Feng Tai
Shi Jing Shan
8 Districts Further Afield
Men Tou Gou
Fang Shan
Tong Zhou
Shun Yi
Chang Ping
Da Xing
Ping Gu
Huai Rou
2 Counties
Yan Qing
Mi Yun
Ping Gu
Huai Rou
Chang Ping
Men Tou Gou
Fang Shan
Da Xing
Tong Zhou
Mi Yun
County
Yan Qing
County
Inner City
Districts
Shun Yi
Zhong Guan Cun High Tech Zone
Olympics Centre
Financial Street
CBD
Hai Dian, Shun Yi, Tong Zhou, Yi Zhuang and Shi Jing Shan Development Zones
Haidian
Shunyi
Tongzhou
Yizhuang
Shijingshan
Beijing City Urban Planning
Multiple (Specialized) Centres
Beijing City Urban Planning (2004-2020)
North-south intersecting at Tian An Men Square
2 Axis
East-west along Chang’An Ave
2 Development Belts
Eastern Development Belt (Tong Zhou, Shun Yi, Yi Zhuang, Huai Rou, Mi Yun and Ping Gu)
Western Development Belt (Da Xing, Fang Shan, Chang Ping, Yan Qing and Men Tou Gou)
Multiple (Specialized) Centres
Yanqing
Changping
Shahe
Mentougou
Yangfang
Fangshan
Daxing
Huairou
Miyun
Shunyi
Pinggu
Tongzhou
Yongle
Yizhuang
Existing and Future Subway Lines at a Glance
Line
Length (km)
Line 1
31
Line 2
23
City Rail
41
Batong Line
19
Line 5

Olympic sub-line

Line 10(Ph I)

Airport Express Rail

Line 4

Line 10 (Ph II)
6
Line 9

Yizhuang Sub-line

Beijing City Subway System
At Q1 2007:
3
4
5
Line 1 runs east west along Chang’An Avenue
City Rail connects Wang Jin, Asian Games Village, Hai Dian and Xi Cheng district
Line 2, loop line.
Batong Line, from the east end of Line 1 to Tongzhou.
2
Lin