文档介绍：Creating a
Social Enterprise Business Plan
Stacey Childress
Definitions定义
Entrepreneurship as an activity or behavior as opposed to a person or an ideology
Entrepreneurship – The pursuit of opportunity regardless of the resources you currently control.
Social entrepreneurship – The pursuit of an opportunity to create pattern-breaking social change regardless of the resources you currently control.
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Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
SE Business Plan Elements商业计划基础
The problem and the opportunity问题和机会
Mission任务
Theory of change
Your solution (strategy & business model)战略和运营模式
The team
Growth strategy 发展战略
Measuring petition竞争对手
Risks风险
Financial Plan财务
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Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
The problem and opportunity
What specific problem does your idea solve?
Why is it important?
What is the scale of the problem?
What are the contributing factors to the problem?影响因素
Why is it solvable?可行性
What would the world look like if you solved it?社会影响
problem
opportunity
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Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
Mission
Your statement of what you will achieve over the long term
4 “M”s of Mission Statements
Memorable
Manageable
Measurable
Motivational
Source: 4 Ms developed by Professor Jim Austin, HBS
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Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
Mission – Examples
One day, all children in this country will have the opportunity to achieve an excellent education
Eradicate poverty housing in partnership with God and people from all walks of life
We strive to bring forth a fresh and stylish fabric to the market in a socially conscious way and to dress timeless elegance with a touch of humanity and warmth
Educating leaders who make a difference in the world
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Created by Stacey Childress in March 2002, Harvard Business School. Revised November