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商务英语试题及答案.doc

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文档介绍:pletesentences1─10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1 TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.2 oexecutivesintheagerange25─35.3 Aconsumerprofileissimplyadescriptionofatypicalcustomer.4 panyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5 Theintroductionofaproducttothemarketiscalledtheproductlaunch.6 Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.7 elevel.8 Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.essfulandalwaysgeneratehugeprofitsinthelongterm.9 Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.10 I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1 muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?12 doesendorsementmeanwhat?Whatdoesendorsementmean?13 pany’sweaknesseswhatyour?pany’sstrengthsandweaknesses?14rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?15isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?3Completeeachquestionwithanappropriateword.16 __Did________yourmarketshareincreaselastyear?17 ___What_______kindofproductsdofootballersendorse?18 ____Are______theydoinganymarketresearchatthemoment?19 essful?20 ____Have______youmetournewmanager?21 ____How______oftendoyoulaunchanewproduct?22 __Has________Kaoriphonedrecently?Skills:pletethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.Whatdoyouthinkof‘Eureka!’?A:Hi,Vladi.Raulhere.(23)____________7______________________________B:Fine,thanks.Quitebusy,infact.A:(24)______________4___________________________B:Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A:Excellent.(25)____________2____

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商务英语试题及答案.doc

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商务英语试题及答案.doc