文档介绍：Marketing Your Products -
Rights Surrounding Your Products
Sheena Jacob
Partner
8 November 2002
What are Intellectual
Property Rights?
Intellectual property rights are
the intangible rights granted
to a creator to protect his
creative ideas, inventions and
works of authorship
What are Intellectual
Property Rights?
Intellectual property rights are
important assets for any
company and are core assets
for IT, telco, biotech,
engineering, pharmaceutical
companies
What Types of Intellectual
Property Rights are there?
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What types of Intellectual
Property Rights are there?
Patents Copyright
Trade
Marks Designs
Trade
Secrets
What Types of Intellectual
Property Rights are there?
Patents
What Types of Intellectual
Property Rights are there?
Patents
• protect inventions and
inventive ideas
• must be registered
• strong protection
• relatively short duration
What Types of Intellectual
Property Rights are there?
Patents
• granted for a wide range of
inventions such as
mechanical & electronic
devices, chemical
compounds, pharmaceutical
drugs, medical & life science
technologies
What Types of Intellectual
Property Rights are there?
Copyright
What Types of Intellectual
Property Rights are there?
Copyright
• protects creative works such
as books, lyrics, music,
artistic works, theatrical
performances and films, as
well as software and
databases