文档介绍：学士学位论文二手房的网络营销-以链家为例摘要互联网以及移动互联网时代一个巨大的谎言是:信息是公开透明的,信息不对称已经消失,这也是新兴互联网企业进军传统行业必然宣传的论点,但事实的真相并非如此。。。。尤其是在二手房源信息网站上,信息筛选对于消费者来说更加困难,虚假房源,问题房源比比皆是,二手房源信息网站的使用普遍是靠中介用钱刷出来的,这就是信息不对称。目前中介行业面临的问题:市场不规范,鱼龙混杂,消费者对中介行业信任度低;网络信息杂乱,信息不对称,消费者无法找到合适的房源;企业形象树立很难;链家扩展力度太大,留下很多隐患;新员工培训机制不完善。此文就以上问题简述几点措施:加大销售人员专业及素质培养,留住好员工,树立良好的企业形象;优化网络信息,让搜索变得更加简单快捷,方便消费者匹配房源;解决消费者对传统中介行业的抵制心理,做一家有正能量的企业;放缓扩展步伐,稳扎稳打。关键词链家地产;网络营销;中介公司;企业形象;I学士学位论文Second-workmarketing-eraisahugelie:theinformationisopenandtransparent,informationasymmetryhasdisappeared,paniestoentertheargumentintraditionalindustriesinevitablepublicity,-,informationfilteringmoredifficultforconsumers,falsehousing,housingproblemsabound,usingsecondarylistingssitegenerallyrelyonintermediarywithmoneyoutofthebrush,:themarketisnotstandardized,cohabitation,workinformationclutter,asymmetricinformation,consumerscannotfindsuitablehousing;difficulttoestablishacorporateimage;effortstoexpandthechainofhometoo,leavingalotofhiddendangers;:increasesalesstaffandII学士学位论文professionalqualitytraining,keepgoodemployees,establishagoodcorporateimage;workinformation,makeiteasiertosearchforquick,convenientconsumermatchinglistings;addressconsumerboycottoftraditionalpsychologicalintermediaryindustry,thereisapositiveenergytodobusiness;slowdowninthepaceofexpansion,;Agency;Corporateimage;III学士学位论文目录摘要........................................................................................ISecond-workmarketing-AHomelinkCase.....IISummary.....................................................................................................II第一章绪论...........................