文档介绍：从阿里巴巴成功浅谈我国电子商务发展姓名:叶纤学号: 专业:电子商务班级: 0901 指导老师:鲍明-2- 摘要电子商务是一种新兴的、处于发展过程中的现代商务方式,从95年来得到了迅速发展,显现了巨大的现代商业价值。 1997 1997 年年欧洲、美国、新加坡等许多国家政府发表了电子商务发展纲要,其目的是引导全球电子商务的自由竞争和健康发展,大力推动电子商务的实践。而我国电子商务尤为成功的就是阿里巴巴,这个犹如“领头羊”一样存在于全球企业间(B2B) 电子商务的著名品牌,它让电子商务走进了中国,使电子商务在中国有了发展,同时让中国有了自己的网上商店。然而它的成功运作也使我国的电子商务得到了质的发展,获取了中国市场乃至全球市场的一致好评。阿里巴巴针对中国的特殊情况制定自己的发展战略,而不是照搬美国的发展战略。它的成功告诉我们,在借鉴其他国家与地区的先进经验的同时,要找到适合自己国情的发展模式,才能更快地走向成功。由于阿里巴巴是我国最为成功、也最为典型的电子商务网站,所以本论文中便以阿里巴巴为例,来探讨出我国的电子商务。关键字:电子商务阿里巴巴运作“领头羊”发展-3- Abstract merce is an emerging, and in the development of modern business methods, shows mercial value . In 1997the United States, Europe, Singapore and many other countries government issued outline for the development of merce, the purpose is to guide the global merce petition and healthy development, and vigorously promote the merce practice. While is particularly essful merce in China is Alibaba, this is a" leading sheep" like the presence of global enterprise ( B2B ) merce brands . It makes merce in China, make the merce in China with the development, while the Chinese have their own online store . However, its essful operation ofour country merce the development of quality, access to the Chinese market and the world market praise. Alibaba develop its own development strategies for China's special situation, instead of copying the United States development strategy. It ess tells us that in addition to draw on the advanced experience of other countries and regions, to find development models suited to their national conditions, to faster ess. Since pany is most essful and most typical merce site in china , so this paper will take Alibaba as an example, look at the prospects of merce in China. Key word : merce Alibaba O peration “ Leading sheep ” Development -4- 绪论在国际经济形势动荡和国内经济转型升级的环境下,电子商务的蓬勃发展为中国的经济发展提供了强大动力。企业管理者和创业者越来越重视采用先进的技术手段和新的商业模式开展业务及拓展商业空间。广大消费者也越来越习惯于用互联网来从事商业活动,电子商务正改变着我们经济生活的方方面面。自 2000 年迈入新世纪开始,中国电子商务至今已在一个崭新的历史时期间探索发展了十年。十年间,阿里巴巴从不满周岁发展成为五大业务并行的上市企业;网盛、中台