文档介绍：Enterprise Marketing Management - The New Science Of Marketing
Y L F M A E T ?Team-Fly
EnterpriseMarketingManagement
EnterpriseMarketingManagementThe New Science of MarketingDave Sutton 6>and Tom KleinJohn Wiley & Sons, Inc.
Copyright ? 2003 by Dave Sutton and Tom Klein. All rights by John Wiley & Sons, Inc., Hoboken, New simultaneously in part of this publication may be reproduced, stored in a retrieval system, ortransmitted in any form or by any means, electronic, mechanical, photocopying,recording, scanning, or otherwise, except as permitted under Section 107 or 108of the 1976 United States Copyright Act, without either the prior writtenpermission of the Publisher, or authorization through payment of the appropriateper-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive,Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web . Requests to the Publisher for permission should beaddressed to the Permissions Department,John Wiley & Sons, Inc., 111 RiverStreet, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail:******@ of Liability/Disclaimer of Warranty: While the publisher and author haveused their best efforts in preparing this book, they make no representations orwarranties with respect to the accuracy pleteness of the contents of thisbook and specifically disclaim any implied warranties of merchantability orfitness for a particular purpose. No warranty may be created or extended by salesrepresentatives or written sales materials. The advice and strategies containedherein may not be suitable for your situation. The publisher is not engaged inrendering professional services, and you should consult a professional whereappropriate. Neither the publisher nor author shall be liable for any loss of profitor any mercial damages, including but not limited to special,incidental, consequential, or other general information on o