文档介绍：MANAGEMENT: A GLOBAL PERSPECTIVEWeihrich and Koontz
Chapter 5. Strategies, Policies, and Planning Premises
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1. The definition of strategy;
2. The strategic planning process.
3. The TOWS Matrix ★★★★
4. The business portfolio matrix ★★★
The hierarchy of strategies;★
The industrial analysis
7. Porter's generic strategies; ★★
8. Delphi technique;
Chapter objectives
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1. Definition
Strategy is the determination of the mission and the basic long-term objectives of an enterprise, followed by the adoption of courses of action and allocation of resources necessary to achieve these aims.
Policies are general statements or understandings that guide managers' thinking in decision making.
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Understanding of strategy
Where are we?
Where do you want to go?
How can we get there?
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Case study
What is the major business of Samsung?
What is the main problem of most Korean conglomerates?
What is the basic value of Samsung?
According to the basic value and its philosophy, which are emphasized in Samsung?
What can we learn from the case? ★
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Strategic Planning Process
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The Strategic Planning Process
Inputs to anization
Industry analysis
Enterprise profile
Development of alternative strategies
Evaluation and choice of strategies
Medium- and short-range planning
Implementation through reengineering, staffing, leadership, and control
Consistency testing and contingency planning;
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2-1 Inputs to anization
People;
Capital;
Management skills;
Technical skills;
……
Goals of stakeholders;
Employees;
Consumers;
Suppliers;
Stockholders;
Governments;
Community;
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2-2 Industry analysis ★
Competition within an industry;
The possibility of new firms;
The availability of substitute;
The bargaining positions of suppliers;
The bargaining positions of buyers
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2-3 Enterprise profile
Missions or purpose;
Orientation, values, and visions of executives;
Strategic intent;
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