文档介绍：中文摘要中文摘要党的十七届六中全会通过的《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》中,明确指出:“鼓励有实力的文化企业跨地区、跨行业、跨所有制兼并重组,同时有条件的文化企业可以实现上市融资”。这在政策上为中国众多的报业集团实现资本上市提供了有力的推进。同时面对日渐丌放的报业市场,报业集团的产业化已经是大势所趋,而资本运作作为报业集团产业化的一个有效手段,近年来逐渐成为报业产业发展讨论的热点问题。都市报作为报刊市场中最活跃的代表,也纷纷加入到融资上市的大军中,其中不乏成功的案例。本文选取都市报中最具有代表性、被誉为“中国报业第一股”的《成都商报》的融资上市为研究个案,通过分析都市报“事业单位、企业经营”的双重属性和经济、政策等市场环境,描述都市报的发展历史和作为中国报业“不可忽视的力量”的重要地位,明确了以IPO上市、分拆上市、买壳上市等上市融资模式的资本运作对都市报发展的必要性,并详尽描述了《成都商报》买壳上市的资本运作过程,解读了上市融资的“得”与“失”。解析了当前都市报融资上市的建立现代企业制度缓慢、企业管理缺乏激励机制、编营分离、再融资困难等困境,提出了推进产权制度改革,重塑市场主体;丌展一业为主多元化经营,延长产业价值链; 丌展无形资本运作,吸引优势资本;建立有效的资产评估体系,促进低成本扩张等再思考,以期对中国都市报的资本运作提供有益的探索。关键词:都市报;成都商报;资本运作;融资上市黑龙江大学硕士学位论文 Y2123038 Abstract The mittee of munists party has shown their decided to reform their cultural system to solve the number ofmaj or issues related to its development and mentioned that:Encourage strengthening the culture ofTrans Regional Enterprises,cross—trade and ownership between Mergers and qualified cultural enterprises can achieve listing and policy will also provide numerous Newspaper Group,powerful newspaper industry has already e thegeneral conduct thenewspaper as capital operation,effective measures have been takenj over lastfew years there has been gradual development innewspaper industry..The newspaper industry hasparticipated actively inmetropolis issues aswell asstock market The most represented article about metropolis isknown as“the Share”in the Chinese newspaper“Chengdu daily business”where financiN reports has been published byanalyzing themetropolis and and market also interprets the“Profit and loss’’in the exchange market Analysis ofthe current financial metropolis reports shows thatestablishment ofthe modern enterprise system isslma'.-has lack ofmanagement,and has difficulties in renovate theimpartiality inproperty system and body structure of the are some mendat