2002年美国互联网付费内容市场研究报告.pdf

文档介绍：ONLINE PAID CONTENT
. MARKET SPENDING
REPORT


Conducted in partnership with













This report covers Q4 and FY 2002

March 2003
TABLE OF CONTENTS

Introduction: Letter from the OPA Executive Director..................................... 3

Executive Summary......................................................................................... 4

Research Details ............................................................................................. 5
Online Paid Content Market Continues to Grow................................................. 5
Revenue Dip in Q4 Breaks Six-Quarter Trend ................................................... 5
Slow Holiday Season is a Contributor to Slow Q4 Revenue in
All Types of eCommerce...................................................................................... 6
Consumer Acquisition Still in Play ................................................................... 6
Growth of Personals/Dating Outpaces All Other Categories, Making it the
Largest paid content category in 2002 .................................................................. 7
Greeting Cards, Personals/Dating and Sports Drive Overall Growth..................... 9
Subscriptions Continue to Be the Dominant Pricing Model
for Online Content Sales ................................................................................... 10
Most Content Sold on a Single Purchase Basis Falls into the $5-$50 Range ........ 12
Single Purchases of Content Priced at $50 or More Declined in Q4 2002 ............ 13
The Number of . Consumers Paying for Online Content Continues to Grow.... 15
Average Annual Subscription Price Dips Slightly, While Monthly Price
Shows Strong Gains ......................................................................................... 16
Top 25 Site Rankings ........................................................