文档介绍:Chapter6:OnlineAuctions,munities,merce,merce,SeventhAnnualEditionObjectivesInthischapter,youwilllearnabout:OriginsandkeycharacteristicsofthesevenmajorauctiontypesStrategiesforWebauctionsitesandauction-merce,SeventhAnnualEditionCase-eBayIn1995,PierreOmidyar,inhissparetime,,itwasrenamedeBay,hadauctionedover$,Omidyarobtained$,,,eBaywasprofitablefromitsinception(起初).merce,SeventhAnnualEditionCase-eBayInjustthreeyears,,ethefirst-’,–-’s(1744)Christie’s(1766)merce,,aselleroffersanitemforsale,butdoesnotestablishapriceBidders(出价人)PotentialbuyersBids(出价)PricesbiddersarewillingtopayforanitemShillbidders(雇佣出价人,托)Insomeauctions,,SeventhAnnualEdition何时罢手?假设你自己正跟其他60位经理人一起上高层主管进修班。头一天,教授从口袋里掏出一张20美元的钞票当众宣布:    我要拍卖这张钞票,你们可以参加拍卖,也可以只看人家竞拍,悉听尊便。愿意竞拍者,可以按1美元的倍数叫价,直到没有人继续出价,这时候,出价最高者将支付自己报出的金额,赢得这20美元。本次拍卖,只有一条规则跟传统的拍卖不同,那就是出价第二的人必须支付自己所报出的金额,虽然那个人不能赢得这20美元。竞拍开始的时候,你会举手出价吗?merce,-pr