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国内移动支付业务发展战略分析研究.pdf

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国内移动支付业务发展战略分析研究.pdf

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国内移动支付业务发展战略分析研究.pdf

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文档介绍:度,构建有效的移动支付信用体系。同时,在分析消费者资源、账户、支付工具、支付渠道、商户资源等移动支付业务的关键资源基础上,对移动运营商、中国银联、商业银行、第三方支付、其他市场参与方的发展战略进行了阐沭。㈣㈣IIIIIJllllJllMlllllr[1lll Y241 8933 本文虽然力求清晰描述整个移动支付业务的情况,提出友展耵成陌。但作者也深知由于理论研究水平的限制,本文在文献整理、理论创新以及研究深度方面存在着不足,需要在今后的研究中加以提高和改进。关键词:移动支付运营商商业银行战略 ABSTRACT With themobile payment standards gradually clear,the entiremobile payment industry will make great payment is anew digital financial payment user can selectthepayment mode and handle basic financial transaction,public utilitypayment,online shopping andotherremote payment with user can finishconsumption inshopping mall,supermarkets andother channels withtouching amobile phone mobile payment industry will be arapid developing industry,and bring more market is abig problem formanagers that how toseek more market opportunities inthisrapid developing agovernment official,it isnecessary thatclarify theentire industrial structure,and take effective measures to meet and promote the development can give consumers more convenience and promote economic development. This articlestudies from firstpart ofthisarticleintroduces thebackground,the purpose ofthe study,and themain research contents and second part ofthe articleintroduces the related mobile payment concepts,including theconcept ofmobile payment,the definition ofthispaper,as well as the different categories according to different part also introduces the main technology ofmobile payment,characters ofmobile payment, industryform,industry business model,and parters thirdpart ofthearticleintroduces the current situation ofdomestic mobile payment industry. On thebasisofthis,the articlesums up thecharactersof thisindustryincluding rapid development,exploring different models,mature supporting part also describes theproblems including hard interest coordination,imperfect credit system,the habit ofconsume