文档介绍:Unit1KeyPoints:theimportanceofpublicrelationsandpublicityDisney’snewmanagementTextA:PublicRelationsPassageScanning:?Andwhatisitsmajorobjective??Howcanyoutell????prehensionandvocabularyexercisesonPage13-:,?Publicrelationsisdefinedasafirm’scommunicationsandrelationshipswithvariouspublics,includingcustomers,employees,stockholders,suppliers,’。whatisthemajorobjectiveofpublicrelations??Publicityistheaspectofpublicrelationsthatismostdirectlyrelatedtopromotingafirm’?Tofamiliarizethegeneralpublicwiththecharacteristicsandadvantagesofagood,service,place,idea,’,mergersandacquisitions,managementchanges,?