文档介绍：.页眉. .页脚毕业设计(论文) 题目:企业文化建设研究系别:经济管理学院专业:财务管理班级: ZT0953-1 学生姓名:朱晓倩学号: 指导教师:. .页脚摘要改革开放以来,我国企业文化建设理论上与实践上取得了很大成绩,对建设我国特色社会主义建设和促进国民经济发展都起到了积极作用。在知识经济到来的今天,企业要想发展并在竞争中立于不败之地,必须高度重视企业文化建设, 充分发挥企业文化在市场竞争中的作用。本文从企业文化建设的基础理论介绍入手,阐述了企业文化建设的重要性及建设途径,文章最后以安彩企业文化建设作实证分析,指出未来企业文化建设的方向。关键词:. .页脚 Abstract Since the reform and opening up, China's building of enterprise culture in theory and practice has made great achievements in building socialism with Chinese characteristics and promote the building of national economic development have played an active role. Today the arrival of knowledge economy, enterprises are to develop and remain invincible in petition, we must attach great importance to corporate culture, corporate culture, give full play to the role petition in the market. In this paper, the basic theory of corporate culture describes and expounds the importance of enterprise culture and building ways, the article finally safe color for empirical analysis of corporate culture, that the future direction of enterprise culture. Keywords : Enterprise Culture Construction way .页眉. .页脚目录摘要................................................................................................................................................... 2 Abstract ............................................................................................................................................... 2 目录................................................................................................................................................... 3 引言..................................................................................................................................................... 4 第一章企业文化建设的基础理论................................................................................................... 5 企业文化的定义.................................................................................................................. 5 企业文化的特征......................