文档介绍：“7月畅购夏不为利”执行方案手册目录:活动背景···········································································································································································································································································································································································································································································3执行细节························································································(推广和维系)办法···························································································································································5活动广告宣传············································································5活动进度安排············································································6一、活动背景1、7月虽属家装建材行业淡季,但从以往市场经验来看各品牌都会在7月8月提前做好市场铺垫,放出品牌的下半年促销和产品推广方向为迎接“金九银十”做好市场铺垫。3、淡季的促销,更加考验销售端对渠道的拓展和延伸,例如:小区渠道、老客户渠道、设计师渠道等深入推广好各渠道才能从淡季中抢占市场份额。2、XX磁砖作为磁砖建材行业的中坚力量,针对下面年磁砖市场我司应给出相应的市场促销方向以及产品推广方向,为稳固品牌在消费者心目中的形象和为主,特出以下7月全国促销活动方案。二、:通过本次活动,以“7月畅购夏不为利”为主题,提升XX磁砖品牌的知名形象以及社会参与度。抢占市场销量:通过此次7月全国促销活动,向行业内投放我司的下半年促销推广力度和方向,为“金九银十”做好市场铺垫。:7月畅购夏不为利主题三:夏日冰点价let’:7月13日——7月28日活动总共分为三个阶段:第一阶段:活动预热期;第二阶段:促销宣传期;第三阶段:活动实施执行期;活动预热期:——(本阶段主要是活动物料制作、现场气氛布置、人员分工与激励措施制定等)活动宣传期:——(本阶段主要工作是促销活动广告宣传、渠道蓄水、门店蓄水)活动实施执行期:(落地引爆方式)(全国各专卖店区域落地,现场进行系列促销活动,聚集人气,引爆现场)::1)处处惊喜进店有礼凡客户进店交定金或登记购砖信息,即可享受一户一次免费领红包活动;2)定金十倍抵用活动期间200元购增值卡最高可享10倍增值(满1万元增值为500元,满2万增值为800元,满3万增值为1200元,满5万增值为2000元)3)清凉一夏惊爆底价XX规格XX抄底价XX元/片;XX规格新品XX元/片;4)老客带新客再享“推新礼品”一份!凡由XX磁砖老客户带新客户到XX磁砖门店购砖,老客户再享一份“15年包新保养包一份”(包新保养包费用代理商承担,可从总部申请数量)。5)夏日惊喜双重礼!①.超值厨卫A套XX元/平方、厨卫B套餐XX元/平方,夏日优惠套餐让您住新家!②.满5万元送XX背景墙,全国限量XX套!6)下单中大奖单单有惊喜现场缴款5000元可抽奖一次,10000元可抽奖两次,以此类推:特等奖:60寸品牌平板电视一台一等奖:品牌移动空调一台二等奖: