文档介绍：本科毕业设计(论文)
外文参考文献译文及原文
学院经济管理学院
专业工商管理
年级班别
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学生姓名
指导教师
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目录
外文译文.....................................................................................................................................1
1 品牌促进企业的成长...........................................................................................................1
,扩大产品的销售...................................1
,创造产品的附加价值...............................................................1
,提高产品的竞争能力.......................................2
2 企业不同成长阶段的品牌策略...........................................................................................3
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外文文献.....................................................................................................................................7
1 Brand can promote the growth of the enterprise...................................................................7
Expanding the sale volume with Affecting customer's purchase psychology and purchase choice...........................................................................................................................7
Creation product attachment value with improving the cognition of the brand.............8
Improving petitive ability with strengthening customer’s association and loyalty to the brand.....................................................................................................................8
2 Enterprise brand strategy in different growth stage.......