文档介绍：摘要随着市场竞争的日益激烈,用户对产品的需求越来越呈现多样化、个性化的趋势。探索用户需求,依据需求进行产品创新设计是目前产品设计领域的热点之一。本文试图综合现代设计方法,探索一种实效的机电产品企划方法。本文在用户需求调查方法、调查信息的统计分析、用户需求模型的构建、满足用户需求模型产品功能结构图设计、实例产品造型风格分析、基于实例与用户需求模型的新产品企划方法做了较深入的研究,开展了以下主要研究工作,并取得了一定的成果: (1)应用Ⅺ法完成调查问卷的内容设计,对调查的样本数据应用SPSS软件进行主成分分析、聚类分析,得出了需求相近的人群及其主要需求,建立了用户需求模型。探索了不同用户群用户需求模型的构建方法。(2)应用FAST方法将用户需求映射成产品的功能,应用功能分析法设计产品功能结构方案设计。以电动车造型功能结构方案设计为例说明了实现过程。(3)应用意象尺度法(即SD法)对现有电动车造型风格进行了分析,得到了与用户需求较接近的实例产品。以获得的实例产品为基础,对最终设计的电动车造型方案进行用户满意度评价。总之,探索挖掘用户需求,设计满足用户需求的机电产品造型方法与程式是本文的主要目的。将其应用计算机技术使其过程自动化是进一步要研究的内容。关键词:设计调查,用户需求模型,功能结构模型,实例推理,意象尺度法 Abstract Witll petition increasingly fierce,the user needs oftheproduct ismore and more di日’erentand theneeds of user and canying out product innoVartion design under theparticular needs is one ofthehottestissuesinthefieldofproduct attempts tointegrated modem methods and explores ane航ctiVe method ofmechanical and electricalproducts’innoVation design. ’nlisanicle does adeep study tlleresearch method of user needs,the establishment of the user needs model,the凡nction-stmctu】旧desigIlmeeting theneeds ofuser,the analysis of 也eex锄ples’ s够le,the method ofnew productpl砌ng u11dertheex锄ples and the user anicle carries out research inthe following aspects and h2LsachieVed some eSS. (1)This矾icle haS finished the questioIulaire throu曲t11eⅪtheoⅨhas done ponent analysis andclustera11alysis onme Sample surVey d a_tawith SPSS,a11d haSgotten thesimilar crowd and theirmain the user needs anicle also explores thememod ofdi舵rent user needs model. (2)This articlehausm印ped user needs intoproduct features tllrough FAST meoW,and haSdesigned theproduct mnction-stmctureplan wim如nction here we 协ke theelectricbicycledesi印2Ls a11exanlple,desc曲e themethodology appliedprocess锄d confim thevalidity ofitsel￡(3)T}lis articlehaS印plied image scalememod(that isSDtheo巧)to an越ysis the existing st)rle ofelectricVe王licles,and hasgotten products ofmeexamples