文档介绍：美的空调市场营销方案美的空调市场营销方案美的空调市场营销方案目录一、前言··············································1二、营销现状分析..........................................1„„„„„„„„„„„„„„„„„„„„„„„„„„„„1(二)产品状况..........................................................................................................................2(三)竞争者状况......................................................................................................................4三、SWOT分析.............................................4(一)市场机会..........................................................................................................................4(二)环境威胁..........................................................................................................................4(三)产品优势..........................................................................................................................4(四)产品劣势..........................................................................................................................4四、营销策划目标..........................................6(一)销售目标..........................................................................................................................6(二)财务目标..........................................................................................................................6(三)推广目标..........................................................................................................................7五、营销战略与策略........................................6(一)目标市场描述..................................................................................................................6(二)产品市场营销组合策略....................................................................................................7六、具体活动方案..........................................8(一)活动概要........................................................................................................................8(二)具体活动描述.........................................................................................