文档介绍：Bar-Ilan University
Graduate School of Business
International MBA Program
Marketing
Dr. Amir flint-Goor
MARKETING PLAN (Outline)
Traditional Chinese Medical Care
The work for TCM Service
11/3/2003
TABLE OF CONTENTS
Plan Summary 2
History/ Management/ Organizations 2
Product/Service Description 2
Market & Customers 3
Competitors 4
Competitive Advantages / analysis 4
Environment 5
Objectives 5
Marketing Mix 5
Proforma Financial Report 5
Plan Summary
Traditional Chinese Medical Care (TCM) is famous in the world. We can usually find TCM section offices in the Israeli hospitals (For example: the section for Chinese physiotherapy in Sherre Zedak hospital in Jerusalem ; Acupuncture and traditional herbs to treat cancer in Herzliya hospital, etc ), also in most hospitals in the world. pare to the profound TCM Care, what we can find in Israel and in the other countries is only a small part of the TCM. Depend on , we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world: Traditional Chinese Medical Care --- The work for TCM
<Mission statements>
“Make a healthier world”: We will provide safe and effective products to our customers all over the world prehensive online TCM services to make a healthier world.
History/ Management/ Organizations
(PASS OVER)
Product/Service Descri