文档介绍：万科·松山湖1号一期一标段成交客户分析深圳中原物业顾问有限公司2006-12-16目录1样本总量及构成······························12成交客户基本情况分析······························································································································································································································································································································································································································································93与项目相关分析···········································································································································································································································································································································································································································································171样本总量及构成样本总量——152位回答该问题的成交成交客户居住区域分析客户中,68位来自深圳,南城区其他市莞城区东城区3%万江区2%4%14%所占比例达到45%;0%深圳市松山湖区45%0%东莞客户81位。其中大朗大朗镇14%长安镇寮步镇广州市其他镇镇与东城区的客户数量分5%5%2%6%别为22位、21位,所占比例均为14%;长安镇、寮步镇、莞城区、南城区以及其他镇所占比例略小,不超过5%;有6批客户来自于其他城市,其中广州3批松山湖区、万江区无成交客户分析:从样本中可以看出,深圳客与东莞客户为主力客户,比例均接近半数,一方面是由于我们的推广主要集中在此两地,另一方面,也在于这两部分客户对于项目所处地区认同感均较高;而外市客户稀少,有待于进一步推广,充分挖掘外市客户资源。-1-150位回答该问题的成交客户中,成交客户年龄结构35~39岁客户所占比例最高,为45-49岁7%50-54岁25-29岁3%9%29%;40-44岁30-34岁23%27%30~34岁以及40~44岁客户比例35-39岁29%分别为27%以及23%;25~29岁以及45~49岁的成交客户所占比例略小,分别为9%以及7%;其他年龄段客户