A Perspective of the Innovation-Diffusion Process from the ：一种从创新扩散过程的视角.ppt

文档介绍：DiffusionofInnovationsKathyGill21October20031OverviewRogersModelBassModelStages2Rogers(1995)Identifiedfourmainelementsofaninnovation-municationschannels3Linearinnovation-municatedthroughcertainchannelsovertimeamongthemembersofasocialsystem.(Rogers,1995,).4InnovationAnidea,practice,municationAprocessinwhichparticipantscreateandshareinformationwithoneanotherinordertoreachmutualunderstanding(Rogers,1995).6TimeTheadoptionmodelfollowsan“s”shapecurveovertime7Innovation-DecisionprocessThementalprocessthroughwhichanindividualpassesfromfirstknowledgetoforminganattitudetowardtheinnovation(adopt,reject)8FivestepsKnowledgePersuasionDecision(adoptorreject)ImplementationConfirmation9SocialSystemAsetofinterrelatedunitsthatareengagedinjointproblem-,anizations,and/