文档介绍：我国动漫产业发展问题浅析

摘要:我国动画曾有过辉煌的历史,赢得过无数荣耀,但进入20世纪80年代后期,随着电视业的蓬勃兴起,国产动画的年产量与市场需求之间存在着巨大的落差,美国、日本等动画大国趁机强势侵入,一时间中国动画市场几乎被外国动画片所垄断。我国动漫产业的发展面临了很多的问题:产业链缺失;动漫营销观念落伍;动漫产业的发行体系不健全;进口片的低价倾销导致国产片价格很低;缺乏人才等等。本文积极研究并分析国产动画种种落后的原因及所面临的困境,充分借鉴国外发展经验,探讨我国动画发展的途径和出路,从而为振兴我国影视动画尽绵薄之力。
关键词:动漫产业;产业政策;产业发展
Privatization Of Country’s Cartoon Industy

Abstract:Once there was brilliant history in Chinese cartoon, it gained countless honors, but in the later of the eighties of the 20th century (1980s), with the flourishing rise of the TV industry, the enormous disparity existed between annual production of the domestic cartoon and market demand. Some great cartoon countries such as America and Japan etc invaded china, the cartoon market was nearly monopolized by the foreign countries. With the enhancement of influence power of China in politics and economy day by day in the whole world, and under the environment of the great development of the cultural industry, it is inevitable to spare no effort to develop the Chinese cartoon industry. In the face of the important position of cartoon in economy, industry, education, ideology, and a great deal of consume crowds and market potential, the energetic support of Chinese government, We can be full of confidence to develop Chinese cartoon industry. It is my purport in my thesis to analyze and study positively the various kinds of cause of the weaknes