文档介绍：篮球运动呈现地域文化现象的透视中文摘要 I 中文摘要体育赛事的举办给城市带来显著的眼球效应,人们对体育赛事的关注也为举办地的形象传播带来独特的优势,对城市形象的传播有着积极的作用。本文立足于吴江,了解姚长子篮球赛的举办现状,分析赛事对于吴江城市形象打造的多方面作用,采用文献资料、问卷调查、专家访谈、数理统计、逻辑分析等方法对姚长子篮球赛的举办等具体情况进行探讨,旨在促进“震泽杯”姚长子篮球俱乐部邀请赛持久发展和对吴江地域文化的推广以及吴江城市形象传播。通过研究分析得出以下结论: 1. 在地域文化资源的多种载体中,城市起到了极其关键的作用,在地域文化发展进程中有着举足轻重的地位。总体说来,伴随着城市化进程的逐步开展,地域文化的发展规律也随之展开,而随着城市发展进程积淀、留存下来的那些在历史上所形成的文化特色也成为了城市文化的地域性特征。 2. 城市体育赛事品牌的发展对举办地有促进经济发展,改善城市硬件设施, 突显政府部门管理水平等影响。 3. 在姚长子篮球赛对吴江城市形象以及地域文化传播的事例中分析得出,姚明效应在吴江震泽地区有很深的影响,进而促进当地篮球运动的开展和姚长子邀请赛的举办,同时也是对吴江震泽地区城市形象和地域文化的传播与弘扬。 4. 姚长子篮球赛的举办有利于提高吴江城市开放程度,文化品位与市民素质; 影响居民的生活方式,体育锻炼观念不断加深;构建市民团结合作的社会心态, 公平竞争的精神得到弘扬。姚长子篮球赛作为本土赛事,有利于宣传吴江的悠久的历史与城市内涵,对吴江城市形象的传播可以产生口碑效应、名片效应、改进效应。:发挥更大的政府职能、赛事组织内容规划缺失、媒体资源相对分散。关键词:吴江;地域文化;城市形象;姚长子篮球赛作者:陈涛指导教师:胡乔篮球运动呈现地域文化现象的透视英文摘要 I Perspective on the Regional Culture Showed in Basketball Games —Take the example of “Zhenze Cup” Invitational Tournament of Yao Changzi Basketball club, Wujiang, China Abstract Hosting significant sports events will bring prominent eye-catching effects to the host city, and the public’s focus on these events contributes to unique advantages for the munication of the city, posing a positive effect on city image publicity. This paper is based on the status quo of Wujiang city and Yao Changzi Basketball Game, analyzes the event’s various effects on building the city image of Wujiang. It uses methods including literature information, questionnaire survey, expert interviews, mathematical statistics, logic analysis and so on to make a discussion on the host of Yao Changzi Basketball Game. It aims at promoting the sustainable development of “Zhenze Cup” Invitational Tournament of Yao Changzi Basketball club and the promotion of the regional culture in Wujiang, improving munication of Wujiang city. Through the research and analysis, es to the following conclusions: a variety of carriers of regional cultural resources, the city has played a