文档介绍：三星手机网络营销策划书篇一:三星手机营销策划书密级【公开】策划书编号:20XX0809441131附件:《三星智能手机营销策划书》目录一、前言......................................................................................................错误!未定义书签。二、界定问题...............................................................................................错误!未定义书签。...........................................................................................错误!未定义书签。...........................................................................................错误!未定义书签。三、环境分析...............................................................................................错误!未定义书签。....................................................................................错误!未定义书签。......................................................................错误!未定义书签。.................................................错误!未定义书签。...............................................................错误!未定义书签。四、问题点和机会点....................................................................................错误!未定义书签。(strengths)...........................................................................错误!未定义书签。(weakness)...........................................................................错误!未定义书签。(opportunities)....................................................................错误!未定义书签。(threats).............................................................................错误!未定义书签。综合分析...................................................................................错误!未定义书签。五、营销目标...............................................................................................错误!未定义书签。六、营销战略(STP战略)..........................................................................................................................................................................................................................................................................................................