文档介绍：附录 1: 英语 3PL primer for business ess What is3PL?More and anizations worldwide want todevelop products for global markets. Atthe same time ,they need tosource materials globally petitive. One oftoday ’strends tosolve this problem is outsourcing logistics orusing third-party- logistics (3PL) plex distribution requirement. Outsourcing of logistics tasks and supply chain responsibilities isa dynamic model. The most interesting aspect is panies-manufacturers, retailer , wholesalers, and distributors-are turning over parts of their supply chain to firms that have their roots modity service providers. Firms that know ocean shipping, forwarding, warehousing, or trucking are now handling and, in some cases, managing broad domestic and international logistics activities. 3PLs, regardless of how experienced in outsourcing, mon challenges to prime their market and keep it primed. These include: Define yourself. How do you see yourself and pany? This is an important question. It frames who you are and how you present and position yourself in the market. Are you an ocean carrier with a 3PL service option? Are you a warehouse with a 3PL service? Or are you a logistics service provider with a strong shipping, transport, warehouse or forwarding capability? There is substantial difference between these two views, a difference that affects how you position yourself and how you are perceived in th