文档介绍：Intangible assets and future value An Accenture survey Conducted by the Economist Intelligence Unit August and September 2003
Respondent demographics
Which of the following titles best describes your job?
What were pany’s revenues in US dollars in 2001?
Respondent demographics
What industry are you in?
In what country are you located?
Understanding of “intangibles”
What do you understand by the term “intangibles”, when used in a business context?
Other
Other Custom definitions provided by respondents
It might also include human capital
A uniquely positioned management team
Values outside the "classical" balance sheet
Human capital assets, know how, intellectual assets
Non-physical assets that can be valued
R&D, brand, intellectual property and good will not defined by standard boards
Any non-tangible asset (including people)
Includes also the human resources and stakeholders of pany
An asset which you cannot touch
Definition of “intellectual capital”
Which of the following element should be included in any business definition of “intellectual capital”?
Other
Other Custom definitions provided by respondents
Trade secrets
Sales pipelines
Business strategy
Culture (positive or negative)
Non-physical assets that can be valued
Human resources
Intangibles are important ... but overlooked
How important are intangible assets to pany’s long-term shareholder wealth c