文档介绍：上海交通大学硕士学位论文 II Dissertation Submitted to Shanghai Jiao Tong University for the Degree of Master THE RESEARCH OF URBAN STRATEGIC PLANNING BASED ON THE CITY MARKETING ORIENTED ——GUANGXI GUIGANG AS AN EXAMPLE Candidate : Lai Tianlong Student ID: 1110109105 Supervisor: Assistant Prof. Ma wenjun Academic Degree Applied for:Master of Architecture Speciality: Urban Planning and Design Affiliation: School of Naval Architecture, Ocean and Civil Engineering Date of Defence: Feb, 2014 Degree-Conferring-Institution:Shanghai Jiao Tong University 万方数据上海交通大学硕士学位论文 III 万方数据上海交通大学硕士学位论文 IV 万方数据上海交通大学硕士学位论文 V 基于城市营销导向的城市战略规划研究——以广西贵港市为例摘要城市竞争力的影响因素包括了硬条件和软实力,城市规划把控着城市的硬件,城市营销则是提升城市软件的有效途径。而在此浪潮中城市规划这一塑造城市机体的部门注定不会与城市营销各行其道。部分学者已经开始在研究城市营销为导向的规划理论以及规划实践,涉及到城市战略规划、产业园区规划、旅游区规划、城市设计等。理顺他们之间的关系将能换一个角度让我们认识城市规划,协调城市规划与城市营销能避免在现有规划体系中常常忽视的经济市场因素,让规划更能适应经济环境的变化,满足市民、市场、城市的需求。当今对营销规划的相关研究还较多的停留在理论研究的阶段,对营销规划的实施缺乏系统性的研究和具体操作方法的指导。同时营销活动还仅仅停留在宣传城市和提高知名度上,并没有更深入地探讨如何通过营销规划切实地促进城市的发展,并找到持续提升城市形象与竞争力的手段。根据新一届政府的发展方针,积极稳妥地推进城镇化,增强城镇综合承载能力是今后城乡发展的主轴,而我国城镇数量众多,各个城市在推进城镇化的过程中,对有限资源的争夺必将更加激烈,营销规划的作用将会更加显著,加强对城乡营销规划理论和方法的研究有助于更好地培育城市竞争力,推动城市的发展。关键词:城市营销,城市规划,战略规划,协调机制,行动计划万方数据上海交通大学硕士学位论文 VI THERESEARCHOFURBANSTRATEGIC PLANNINGBASED ON THE CITY MARKETING ORIENTED ——GUANGXI GUIGANG AS AN EXAMPLE ABSTRACT The influence factors of petitiveness are consists of soft power and hard conditions,with urban planning controls the hardware of city and city marketing targets the improvement of the software systems of city. With mon objective,urban planning has to integrate the ideas from city marketing. Some scholars have explored the theories and practices in planning,involving urban strategic planning,industrial park planning,tourism planning,urban design,etc. A full study of the relationship between urban planning and city marketing will be able to avoid the market mechanismwhich used to be ignored in the existing planning system,make more flexible planning to changing environment. Up to now,relate