文档介绍：创业计划书项目名称:a咖啡站项目团队:幸福的四小只负责人:张婷婷所在班级:会计三班电话:邮编:114100目录第一章摘要······························4第二章咖啡店概况························4一店面概况··································4二股东······································4三团队······································5四员工······································5五经营战略··································6第三章产品及服务························6一咖啡·····································6二简餐·····································7三其他·····································7第四章行业及市场························7一行业情况·································7二市场潜力··································8三竞争分析·································9四市场规划··································9第五章营销策略·························10一营销计划·································10二具体营销方案·····························10三营销战略·································11第六章财务计划·························12一费用预算··································12二装修设计及费用····························12第七章优劣势分析·······················14一优势······································14二劣势······································15第八章风险控制·························15一经营风险分析······························15二投资风险分析······························16三减少风险需要注意的几个方面················16第九章总结·····························17第一章摘要咖啡――世界三大饮料之一,一个西方的舶来品,在中国确是家喻户晓,有着极为深远的历时背景和现实意义。咖啡、西餐的真正兴起,应该是从20世纪90年代末开始的。其发展速度之快,在短短十来年时间内,达到了前所未有的行业繁荣。现在随着改革开放经济蓬勃的发展,有着大批的外商和白领长期处在高节奏、高效率的工作和生活加之于受西方文化的种种因素,造成了这个咖啡销量不断上升。故咖啡消费主要群体也就是外商、白领、旅游者和居家百姓。2003年的调查表明:咖啡终端销售市场一依次为:咖啡及西式快餐连锁店、星级酒店、西餐厅。其中咖啡馆及西式快餐连锁店主要由上岛咖啡、星巴克咖啡、真锅咖啡,麦当劳、必胜客,,%,,%,,%。随着时代的发展和人们生活理念的进一步改变,咖啡业也在以一种迅猛的速度发展。所以,我选择的创业项目是开一个小型的咖啡馆。由于社会的竞争力越来越大,人们的工作压力也越来越大,每天繁重的工作压的人们喘不过气,在繁华的大都市,到处都是忙碌的身影。忙碌过后,人的精神需要得到放松,人们需要一个舒适,优雅,安静的环境来洗脱一身的疲惫。咖啡厅无疑是一个很好的选择:特别的室内装潢,悠扬的音乐,静谧的空间环境……营造出一种温馨浪漫的气氛,有利于劳累的人们很好的放松自己。随着经济的快速发展,咖啡厅也更加的受年轻朋友们的喜爱。根据大多数人的经济状况来说,大型高级的咖啡厅消费太高,如果经常去,会导致负担过重,所以高级的咖啡厅不适合大众。那么小型的咖啡厅便成为他们的首选,消费比大型咖啡厅要低,这样既能达到放松精神的要求,又不会超过自己的经济承受范围。第二章咖啡店概况一店面概况我们决定将咖