文档介绍：北方民族大学学士学位论文论文题目:浅论服饰广告. 摘要广告如同空气,渗入人们生活的每一个角落。风趣的电视短片,精美的杂志图片,迷幻的地铁灯箱,熟悉的小贩叫卖……我们不禁自问“人类没有广告,世界将会怎样”?服饰广告,是服饰企业为宣传自己的品牌、服饰产品、营销方式等而进行的一系列的宣传性活动。追溯服饰广告,其历史已有数百年。近代以来,服装广告从单一的“叫卖式”宣传,发展到今天多元化、多极化的表现形式和传播渠道,经历了一次又一次的跨越,创造了一个又一个广告史上的传奇。然而,在世界服饰品牌强烈竞争的今天,我国只是一个服饰生产大国,出口大国,确实服饰品牌小国目前还没有一个品牌进入世界 500 强,称得上是世界级的服饰品牌。[1]世界服饰品牌如何?我国品牌又该何去何从呢?本文将来探讨这个问题。关键字: 服饰;品牌;广告 Abstract Advertising asair, infiltration people every part ofyour life. Funny TVclips, elegant magazine pictures, psychedelic metro light box, familiar with vendors wares... Wecan't help but ask yourself "human without advertising, the world will behow to"? Dress advertising, isclothing enterprises topublicize his brand, clothing product marketing mode, and aseries ofpropaganda activities. Trace dress advertising, its history for hundreds ofyears. Since modem times, the clothing from asingle advertisement "wares type" propaganda, development today diversified forms ofdiversity, and transmission channels, experience again and again across, created a legend inthe history ofadvertising. However, inthe world clothing brand petition today, our country isjust adress production country, export power, does dress brand isstill not asmall brands toenter the world 500 strong, becalled world-class clothing brand. [3] the world clothing brand? The brand ofour country and where togo? This paper discusses the problems inthe future. 目录前言.......................................................................................................................................... 2 第一章、服饰广告概论........................................................................................................... 3 第一节早期服饰广告......................................................................................................... 4 一、“叫卖式”广告....................................................................................................... 5 二、“生活方式”型广告崭露头角.............................................................................. 6 三、广告创意时代来临.....