文档介绍：'urinavacuum,accordingtoTECexpertsMitchGoozé,plexsetofactivitiesthatcutsacrossmost--ifnotall--businessfunctions."Startwithanin-depthanalysisofcurrentmarketplaceconditionsandmoveonfromtheretospecificgoals,"Goozé:?Rigorousconceptualdesign?Targetmarketresearch?Desiredperformancelevels?Investmentrequirements?ProjectedfinancialimpactOtherimportantconsiderations:howdoestheproposednewproductscreenagainstyourcurrentmarketingstrategies?pany'soverallplan?Isthereadangerthatitwilldrainvaluableresourcesfromothermoreprofitableventures?2"Useyourexistingmarketstrategyasaguideline,"Webbadvises."."Ideally,theTECexpertssay,newproductdevelopmentshouldtakeplacewithinanongoing"climateofinnovation."Forthistohappen,everyonefromtheCEOondownshouldagreeonspecificprinciples,including:?Wewillhonorideagenerationwhethertheideaworksordoesn't.?Wewilllearnfromfailure.?Wewillencouragecreativityskillsamongallstaff.?We'(internal)andthemarketplaceatlarge(external)."Doyouknowtheextentofyourcurrentproductline'sstrengthsandweaknesses?"Goozéasks."Areyoufullyapprisedoftechnologyneedsforthisline?Aretheregapsordeficienciesthatshouldbeaddressedbeforeembarkingonnewproductdevelopment?"petitors,,productionengineering,marketingandfinance,whataretheirstrengthsandweaknesses?And,ofcourse,thebottom-oncern:"Profitabilityshouldbeassessedateachstageofdevelopment,frommanufacturingtolaunchtocustomerservice,"Webbsays."Thisassessmentincludescalculatingfixedandvariablecosts,."KnowWhatYou'pany'soverallbusinessstrategy,accordingtoGoozé,certaingoalsshouldbemet:?Cost--Estimatet