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C 跨国公司战略联盟及对我国的启示 英文文献.doc

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C 跨国公司战略联盟及对我国的启示 英文文献.doc

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C 跨国公司战略联盟及对我国的启示 英文文献.doc

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文档介绍:Multinational corporation strategy: The globalization regionalizes
The related research indicated that majority TNC have realized merely the production activity global layout, but its sales revenue important source in US and Japan, Europe “three extremely” motherland region. Only had minority TNC to realize the globalize expansion. Obviously, although the global market integration process accelerates unceasingly, but TNC can still not but at this point seeks balanced in the global product standardization and between the region patibility. 
One, Multinational corporation “globalize deadlock " and regionalizing strategy
Regarding the globalize enterprise's measurable; the different scholar has respectively the different understanding. Yip(2002) the globalize enterprise will define for “has runs in any place, transfers any property and gains any resources ability, and realizes the profit maximization take the whole world as the foundation.” Here, Yip emphasized the production activity globalization as if emphatically. On the contrary, Rug man (2005) piece from other angle explanation globalization enterprise, reveals the so-called globalize business owner, if refers to “has globally by the same way sale same product or service ability” the enterprise. Rug man selects Fortune the global 500 strong enterprises takes the object of study, to these enterprises in US and Japan, Europ