文档介绍：目录一、水果市场发展的大趋势....................................................................................................3二、砀山水果介绍....................................................................................................................3三、校园发展背景....................................................................................................................3四、可行性分析........................................................................................................................4五、宏观环境分析....................................................................................................................4六、市场容量和趋势................................................................................................................4七、市场走势预测....................................................................................................................5八、对现有和潜在的竞争者的分析........................................................................................5九、SWOT分析.........................................................................................................................5优势分析................................................................................................................................5劣势分析................................................................................................................................6机会分析................................................................................................................................6威胁分析................................................................................................................................6十、STP战略.............................................................................................................................6S市场细分..........................................................................................................................6T目标市场.......................................................................................................