博思堂苏州渭塘地产项目营销策划报告(1).docx

文档介绍：苏州奥特房产专阅目 录前 言·········································4第一篇:市场调研篇···································6Ⅰ、宏观环境分析····································6一、苏州市相城区宏观环境·······························61、相城区概况····································62、相城区总体规划··································10二、渭塘镇宏观环境··································111、渭塘镇概况····································112、渭塘珍珠湖规划··································13三、最新政策解读及对本项目入市的影响·························141、全国性房产调控政策································142、相城区地方政策··································163、政策小结·····································16Ⅱ、相城区市场分析···································17一、相城区房地产发展及特征分析····························171、相城区房地产发展概况·······························172、相城区房地产市场特征·······························18二、相城区公寓市场研究································191、中心板块·····································202、北部板块·····································203、西部板块·····································224、相城区公寓市场总结································23三、相城区别墅市场研究································231、相城区在售别墅个案分析······························232、相城区别墅市场特征································253、相城区别墅市场总结································26四、项目竞争态势分析·································271、同区域产品竞争对比分析······························272、产品借鉴·····································32五、相城区市场分析总结································34附录:重点竞争个案··································35Ⅲ、项目SWOT分析···································42苏州奥特房产专阅一、地块概况·····································421、地块立基条件···································422、地块周边情况分析·································43二、项目SWOT分析··································44Ⅳ、项目定位·············································································47一、市场形象定位···································471、项目卖点挖掘···································472、项目档次定位···································47二、价格定位·····································481、定位依据·····································482、价格建议·····································