文档介绍：江苏省县级电视台节目现状研究中文摘要 I 江苏省县级电视台节目现状研究——以张家港、泰兴、沭阳电视台为例中文摘要我国电视事业发展至今已有50年时间。尤其是近10年,发展突飞猛进,在卫视数量增加的同时,地面频道也以几倍于卫视频道的速度增加着。等量的受众突然之间多出了更多的分流渠道,县级电视台收视率受到了一定冲击,激烈竞争无法避免。然而,县级电视台作为地方色彩非常浓厚的当地媒体,于当前的中国传媒领域, 有着存在的合理性和必要性。县级电视台作为最基层的媒体传播机构,是各级党委、政府的“喉舌”,担负着“上情下达,下情上达”的重要使命,同时起着基层舆论的导向作用。但是,受历史传统、财力、固有管理方式的惯性等因素的束缚,中央、省级、地市级电视台,以及新网络新媒体的竞争压力,迫使县级电视台的生存与发展举步维艰。县级电视台唯有顶住压力,努力寻找并发挥好自身的优势,利用独特的地域资源寻求改革发展才会有出路。本文选取了江苏省苏南张家港电视台、苏中泰兴电视台、苏北沭阳电视台为研究对象,通过对三家电视台的运营及节目现状的对比分析,笔者认为目前县级电视台节目类型较多,其中部分纪实类节目特色明显且实行了有效的“本土化”策略。同时也发现了一些电视节目制作中的问题,如:部分节目定位存在偏颇、节目深度不够、新媒体的开发较为滞后等。这些问题产生的深层次原因在笔者看来是组织功能的系统性缺陷。这就要求县级电视台从观念、体制、机制等因素入手,深入节目外在表象的背后,来分析导致这些不足的原因。最后,本文有针对性地提出了县级电视台节目创新对策建议,为县级电视台的转型升级提出一些建议。关键词:县级电视台,现状,原因,对策建议作者:吕婧指导老师:张健 Abstract Study on the current situation of the country TV stations in Jiang Su Province Study on the current situation of the country TV stations in Jiang Su Province ——Acase study on Zhang Jiagang TV station, Tai Xing TV station and Shu Yang TV station Abstract It has been about 50 years for the development of China’s TV industry. In the recent 10 years, territorialchannels increased several times faster than satellite television channels, so the audience rating of the country station is , country stations are full of local colors. So it’s reasonable and necessary to exist in current Chinese media field. Country TV stations are the basic media organization. They play the role as the mouthpiece of the party committees and governments at all levels. But, bound by the factors such as the history and tradition, financial capabilities, inherentmanagement style, the country TV stations are hard to survive and develop. In this condition, the country TV stations could find its way only to withstand pressure,try to play its advantage well and use its unique resource for reformation and development. We take Zhang Jiagang TV station, Tai Xing TV station and Shu Yang TV station as objects of study to contrastive ana