文档介绍：Global carmakers could manage their costs and capital in China—and gain a strategic option for their global operations—by contracting out the manufacture of whole vehicles to panies.
PAUL GAO The McKinsey Quarterly, 2002 Number 1
Faced with the prospect of stagnant global sales over the next five years, the world抯 biggest carmakers are jockeying for a share of one of the few buoyant national markets. China抯 domestic car sales, growing at more than 10 percent annually, will probably account for 15 percent of global growth over the next five years. So far, global automakers have pursued essful joint-venture strategies by investing heavily in assembly plants operated by Chinese partners. But petition in China heats up, a new tack may be needed in the quest for profitable market share.
An asset-light strategy would have the major panies concentrate on what they do best—developing products and brands—while contracting out not ponent supply but also the whole assembly process to Chinese automakers that can capitalize petitive cost structures. Although scaling back capital investment in such a healthy market might seem bold, outsourcing manufacturing is neither mon in other industries nor entirely unprecedented in this one. Moreover, the nature of the Chinese auto industry and market makes outsourcing particularly attractive. Outsourcing might also help Chinese automakers take thei