文档介绍：CHANGE IN APPROACH CHANGE IN APPROACH With the rapidly changing corporate environment, more functional autonomy, operational freedom etc., CPSEs today are required to adopt CSR as a strategic tool for sustainable growth. CSR in the present context, means not only investment of funds for social activities but also integration of business processes with social processes. 1 Need for Linkage with Need for Linkage with munity An Enterprise needs to address the concerns of the society in which the enterprise is operating. There should be free interaction between enterprises and community leaders. In order to address the social needs of the community, viable projects need to be identified to meet its requirements. 2 Overarching Concept Overarching Concept CPSEs may approach Corporate Social Responsibility as a professional management process with a long-term strategy integrating it with corporate strategies. CSR activities may be planned in parallel to the business plan, looking at every possible opportunity to link and integrate business plans with the social and environmental concerns available. 3 Planning the CSR Initiative Planning the CSR Initiative ? A long-term Corporate Social Responsibility Plan needs to be prepared matching with the long-term business plan; ? This may be broken down into short-term and medium term plans, specifying activities to be undertaken, budgets allocated, responsibilities and authorities defined, and measurable results expected. 4 Implementation Implementation The Plan must clarify implementation guidelines involving: ? Participation of anizations, anisations munity anizations; ? Base-line Surveys ? Documentation of the experience; ? Setting Up a CSR Hub with participation of Deptt of PE, SCOPE and CP Sector Enterprises; ? Monitoring and Evaluation ? Lessons learnt for future