文档介绍：Diversity in Theory: Making sense of it all ? Traditions & Approaches to Communication ? Communication Contexts ? Application, Function, and Purpose TRADITIONS [Littlejohn & Foss] ? The Semiotic Tradition: study of how e to represent objects, ideas, states, situations, feelings, and conditions outside of themselves. ? The Phenomenological Tradition: study of how people actively interpret their experience e to understand the world by personal experiences with it. ? The ic Tradition: study plex systems in which many interacting elements influence one another. TRADITIONS ? The Sociopsychological Tradition: study of the individual as a social being — behavior and the personal traits and cognitive processes that produce behavior. ? The Sociocultural Tradition: study of the ways our understandings, meanings, roles, norms, and rules are worked out interactively munication. ? The Critical Tradition: study of questions of privilege and power — how race, nationality, religion, sexual orientation, e level, etc. identity and social differences. ? The Rhetorical Tradition: study of ways humans use symbols to affect those around them and construct the worlds in which they live. ILLUSTRATIVE APPROACHES ? Public Speaking Approaches: the Rhetorical Tradition ? Trait Approaches ? Persuasion Approaches ? Verbal Behavior Approaches ? Nonverbal Behavior Approaches The Rhetorical Tradition ? Plato & Aristotle: Rhetoric as tool to discover and use truth in governing society ? Cicero & Quintilian: Public speaking and leadership as essential skills for citizenship ? Capella: Rhetoric as a foundation of all learning (the Liberal Arts) ? St. Augustine: Something to do until you get into heaven ? Bacon: Rhetoric needed for advancement of science ? Adam Smith: Rhetoric and the belles lettres ? Cagle: Why don ’ t my students take notes? In all centuries, rhetoric ?. . . responds to what ’ s going on in the world, but enables and effects the world of w