文档介绍：硕士专业学位论文论文题目绿拇指公司竞争战略研究学号 20115210105 研究生姓名潘海指导教师姓名陈忠专业名称工商管理研究方向战略管理论文提交日期 2014年3月绿拇指公司竞争战略研究中文摘要 I 绿拇指公司竞争战略研究中文摘要竞争战略是在企业总体战略的制约下,指导和管理具体战略经营单位的计划和行动,是企业总体经营战略的重要组成部分。如何运用战略管理理论来研究公司竞争战略,根据自身条件,制定适合企业自身快速发展的竞争战略,以应对各类挑战与威胁, 抓住机遇实现跨越式发展,成为摆在所有企业面前的重大课题。近年来,随着我国国民经济持续快速增长,城市化进程加快和房地产业的持续发展,“美丽中国”愿景深入人心,全社会愈来愈重视生态环境建设,再加上重大基础设施建设极大地拉动如我国园林绿化产业的发展,园林绿化已愈来愈受到各方的关注, 越来越多的企业开始涉足园林产业,社会资本对园林行业投入越来越大,我国园林产业在迎来高速发展的同时也面临着越来越激烈的市场竞争。和所有园林企业一样,面对市场空前激烈的竞争环境,如何在竞争中求发展,提高企业在行业内的竞争战略优势,绿拇指公司在也需要认真思考和研究。本文通过对园林行业的外部环境、发展趋势和前景以及行业竞争结构的分析,基于绿拇指公司基本条件和价值链,分析企业自身所具有的竞争优势和面临的外部威胁和市场机会,从而为公司选择采用差异化的竞争战略,并提出战略实施和保障措施。关键词:竞争战略;园林行业;五力模型;价值链作者:潘海指导老师:陈忠 Abstract Studies on petition Strategy of the Green pany II Studies on petition Strategy of the Green pany petition strategy in the corporate strategy is the overall strategy, plans and actions to guide and manage specific strategic business unit is an important part of the overall business strategy. How to use strategic management theory to study the company's competitive strategy, according to its own conditions, competitive strategy formulation suitable for the rapid development of their own to deal with all kinds of challenges and threats to seize the opportunity to achieve leapfrog development , before ing a major issue for all enterprises. In recent years, with the continued rapid growth of China's national economy, urbanization and sustainable development of the real estate industry, "Beautiful China "vision deeply rooted, the whole society es more attention to ecological environment construction, coupled with major infrastructure greatly stimulating the development of China as landscaping industry, landscaping has e more and more concerned about the parties, more and more enterprises begin to get involved in the garden industry, investment in social capital for growing garden industry , our garden industry usher in rapid while development is also faci