麦当劳肯德基比较.ppt

文档介绍：VS
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Why KFC is more popular than McDonald’s
in China ?
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Solutions
Problems
Strategy
Price
Product positioning
Background information
KFC
& 　　　McDonald’s
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Background information
—For McDonald’s
1. founded in 1954
2. landed China in 1990
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1954– Kroc opened the first outlet.
1983– McDonald’s in 32 countries.
1990–Entered China
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The number of McDonald’s outlets in China
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Background information
—For KFC
in 1952
2. entered China in 1987
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1930-- Sanders opened his first restaurant in Kentucky.
1936-- Kentucky Governor made Sanders an honorary Colonel.
1952-- The Colonel began franchising his chicken business.
1987-- KFC entered China.
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The number of KFC outlets in China
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Product
positioning
Target
customers
Featured
products
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