文档介绍：长春工业大学大学生“金点子”创业创意大赛
项目计划书
一、实施总结.............................................4
企业介绍.............................................4
市场描述.............................................4
投资和理财...........................................5
管理团体.............................................6
整体项目进程.........................................6
二、项目背景.............................................7
三、产品和服务...........................................8
产品和服务...........................................8
产品性能.............................................9
优劣比较.............................................9
价值评定............................................10
应用前景............................................10
未来计划............................................10
四、市场和竞争分析......................................11
.........................................12
竞争环境分析.........................................13
企业结合评价.........................................15
五、市场营销.............................................15
目标市场.............................................16
定价策略.............................................16
战略伙伴建设.........................................16
营销渠道分析.........................................16
推广策略.............................................17
六、企业战略.............................................17
企业愿景.............................................17
发展战略.............................................18
人力资源战略.........................................21
企业文化建设.........................................22
七、管理框架.............................................23
企业性质.............................................23
组织形式.............................................23
部门职责及配置.......................................24
知识产权管理........................................25
人力资源管理.........................................26
职员持股.......................